Fallacies Regarding Online Home Based Businesses

In the course of my home business coaching activities, I have often found that people head into the startup of their online home based businesses with a wildly unrealistic mindset. Many have been told that they can sign up for a few programs, build a website around them, add a bunch of banners and links onto their site, then sit back and watch the money roll in and never have to work again. There is a misconception that you can come online and set up an Internet based business and be making big money within a few days. This is absolute hogwash and it has not been my experience nor the experience of anyone I have come in contact with through my online business activities. The harsh reality is that there are more people who fail at their home businesses than there are people who actually succeed. Newcomers to the world of online home based business are not usually aware that they may actually have to work harder at their home businesses than they did at their traditional jobs. They are typically not aware of the many hours of marketing time that they will need to put in to be successful. Many people that are new to online marketing also make the mistake of thinking that a single marketing strategy will suffice. Naturally, some avenues will produce better results than others, but I have found the best course of action is to adopt a broad based approach to your online marketing by spreading your time and resources over several different methods.